TV penetrates nearly 120 million households, comprising over 95% of the U.S. population. Combine this ubiquity with the power of sight, sound and motion, all in a 100% fraud-free, fully viewable, “lean back” environment, and you’ll see why more D2C brands are turning to advertising to reach their customers.
D2Cx.com is a marketplace that connects brands with over 130 national TV networks. Our TV advertising product offers the most inventory ever combined with more automation than has ever existed for TV, so marketers can target a wider audience, acquire new customers, and scale their businesses.
No. The only thing we require of Beta members is feedback. It’s our mission to build a growth engine that will help fuel your brand for years to come, and we need your feedback to get it right. If you choose to activate media, we’ll get you on-air with no minimums. This means that TV is accessible for your brand with whatever your budget allows. 100% of your spend will go towards the cost of your media.
We’ve learned throughout the Beta that our predictive technology can optimize your ads with as much or as little budget as is available. Of course, the more money brands can commit, the greater reach they’ll achieve. Ultimately, the system is designed to help brands cast a wide net on TV at any spend threshold, measure what is performing down to the spot level and be able to scale subsequent ad sets against forecasted performance.
We’re currently using a short-term attribution effects model. When you integrate your site traffic into the platform (either via the Simulmedia pixel or directly connecting your Google Analytics account), the platform builds a benchmark model of performance to evaluate against. As your ad set runs on TV, the platform measures incremental performance spikes above the baseline that are attributable to each spot. Short term attribution captures spikes in website traffic, app downloads, purchases and more within 5-15 minutes of a spot airing. Extended attribution (24 hours and beyond) and down funnel conversion tracking is available outside the application upon request.
Yes! We have integrations with mobile measurement partners like AppsFlyer and Kochava to ensure we can accurately attribute TV’s impact on your app. We’ll work with you and whoever your mobile measurement partner is to make sure we’re capturing the right, actionable data.
You can bid on inventory on D2Cx.com in two ways:
Automatic bid: By choosing to auto bid, you’re allowing the platform to do the heavy lifting for you. Our system uses your campaign objectives and criteria to auto-optimize your bid to get the best results at the lowest price (within your budget). We recommend this bid type for new advertisers.
CPM: CPM bid type allows you to set the maximum CPM you're willing to pay. At the end of the week for a weekly budget, or the end of the duration of a lifetime budget, the platform guarantees your overall CPM will never be more than 15% of your max CPM bid, and may sometimes be less. This bid type is helpful for experienced advertisers who know exactly how much they’re looking to pay on a CPM basis.
Setting your bid type allows the system to generate a bid pool. Unlike any other TV advertising solution, D2Cx.com provides inventory bid pools, which advertisers can access in a matter of seconds. Bid pools list all potential inventory units from top cable and broadcast networks. They are prioritized on the inventory’s likelihood of meeting ad set objectives (e.g. acquiring new customers, app installs, website visits and more) and on the likelihood that the brand’s bid will be accepted.
A reporting dashboard shows the media and conversion performance of your campaign. This data is displayed live and forecasted as it comes into our system.