FAQs

• What is D2Cx.com?

  D2Cx.com is a marketplace that connects direct-to-consumer brands with over 130 national TV networks. Our TV advertising product offers the most inventory ever combined with more automation than has ever existed for TV, so now brand direct marketers can target a wider audience, acquire new customers, and scale their business.

• Will it cost me anything to participate in the Beta?

  The only thing we require of Beta program members is feedback. It's our mission to build the most powerful growth marketplace, and we need your feedback to make sure we get it right. If you do choose to activate media, we'll get you on the air with no minimums. This means that TV is accessible for your brand with whatever your budget allows.

• "No minimums" seems too good to be true. How can that have an impact when I see other brands paying a lot more to enter the TV space?

  D2Cx leverages both the incredible efficiency of linear TV to reach viewers at scale and our unparalleled technology to quickly measure what is driving performance. We've learned throughout the Beta that our predictive technology can continue optimizing your ads with as much or as little budget as is available. Of course, the more money brands can commit, the greather reach they'll achieve. Ultimately, the system is designed to help brands cast a wide net on TV, measure what is performing down to the spot level and be able to scale subsequent ad sets against forecasted performance.

• What does "no-fee agreement" mean?

  We're excited about helping you test and learn on TV so we're removing any associated fees through Q1 of 2019 if you launch your campaign now.

• How do you do your measurement?

  Right now, we are using a short-term attribution effects model. When you integrate your site traffic into the platform (either via the Simulmedia pixel or directly connecting your Google Analytics account), the platform builds a benchmark model of performance to evaluate against. As your ad set runs on TV, the platform measures incremental performance spikes above the baseline that are attributable to each spot.

• How do you do your bidding?

  You can bid on inventory on D2Cx.com in two ways:

  Automatic bid: Automatic bid type allows you to auto-optimize your bid to get the best results at the lowest price (within your budget). We recommend this bid type for new advertisers.

  CPM: CPM bid type allows you to set the maximum amount you're willing to pay per CPM. At the end of the week for a weekly budget, or end of the duration of a lifetime budget, the platform guarantees your overall CPM will never be more than 15% of your max CPM bid, and may sometimes be less. This bid type is helpful for experienced advertisers who know exactly how much they're looking to pay on a CPM basis.

• Do you do creative?

  We don't build creative in-house but we do have great resources to help you produce the best creative for your brands. Check out our Creative Playbook to get started.