D2Cx by Simulmedia | TV Advertising for Direct-to-Consumer Brands

Use TV Advertising To

Ready to drive customer growth beyond search and social? It's time to unlock and diversify your acquisition through TV. With D2Cx.com, a marketplace featuring over 135 national TV networks, direct-to-consumer brands can easily test TV advertising at low entry prices, learn what's working, and scale.

Why Try the Beta?

Unmatched Reach, Unrivaled Performance

Buy TV like you buy social. Get access to the most TV ad inventory ever combined in a single marketplace and reach a broader audience. Measure conversion with precision and ease. Gather your learnings and optimize campaigns based on what's working. Plus, get the unique opportunity to participate in the Beta with or without buying media.

Your growth. Your way. Don't miss out!

Better, Faster Measurement

Get rapid reporting with our live campaign dashboard to easily view and measure conversion from TV with better precision and ease. With real-time insights, marketers can scale more quickly and spend profitably.

Intuitive Optimization

Test and learn which days, dayparts, networks, programs and creatives contribute the most to conversions so you can plan and scale accordingly.

Lower Barriers to Entry

Get on TV without breaking the bank and launch a campaign for as little as $50k, with 100% of the cost allocated toward the purchase of media during the Beta period.

No-fee Media

Launch your campaign now and receive no-fee media until the end of Q1 2019. As a bonus, commit to spending 100% of your national TV budget through D2Cx.com and you'll receive no fees for all of 2019.

Over 96% of American households have access to TV content. Combine this ubiquity with the power of sight, sound and motion, all in a 100% fraud-free, fully viewable, "lean back" environment, and you'll see why more D2C brands are turning to TV advertising to reach their customers.

Here are some commonly asked questions about our new offering:

What is D2Cx.com?

D2Cx.com is a marketplace that connects direct-to-consumer brands with over 130 national TV networks. Our TV advertising product offers the most inventory ever combined with more automation than has ever existed for TV, so now brand direct marketers can target a wider audience, acquire new customers, and scale their business.
Will it cost me anything to participate in the Beta?

The only thing we require of Beta program members is feedback. It's our mission to build the most powerful growth marketplace; we'll work with you to get it right. If you do choose to activate media, we'll get you on the air for as little as $50K.
$50K seems low. How can that have an impact when I see other brands paying a lot more to enter the TV space?

D2Cx.com leverages the incredible efficiency of linear TV to reach viewers at scale and quickly measure what is driving performance. The minimum buy of $50,000 is designed to help brands cast a wide net on TV, measure what is performing down to the spot level and be able to scale subsequent ad sets against forecasted performance.
What does "no-fee agreement" mean?

We're excited about helping you test and learn on TV so we're removing any associated fees through Q1 of 2019 if you launch your campaign now.
How do you do your measurement?

Right now, we are using a short-term attribution effects model. When you integrate your site traffic into the platform (either via the Simulmedia pixel or directly connecting your Google Analytics account), the platform builds a benchmark model of performance to evaluate against. As your ad set runs on TV, the platform measures incremental performance spikes above the baseline that are attributable to each spot.
How do you do your bidding?

You can bid on inventory on D2Cx.com in two ways:

Automatic bid: Automatic bid type allows you to auto-optimize your bid to get the best results at the lowest price (within your budget). We recommend this bid type for new advertisers.

CPM: CPM bid type allows you to set the maximum amount you're willing to pay per CPM. At the end of the week for a weekly budget, or end of the duration of a lifetime budget, the platform guarantees your overall CPM will never be more than 15% of your max CPM bid, and may sometimes be less. This bid type is helpful for experienced advertisers who know exactly how much they're looking to pay on a CPM basis.
Do you do creative?

We don't build creative in-house but we do have great resources to help you produce the best creative for your brands. Check out our Creative Playbook to get started.

Why Try the Beta?

Unmatched Reach, Unrivaled Performance

Better, Faster Measurement

Intuitive Optimization

Lower Barriers to Entry

No-fee Media

Get Access Now

FAQs

What is D2Cx.com?

Will it cost me anything to participate in the Beta?

$50K seems low. How can that have an impact when I see other brands paying a lot more to enter the TV space?

What does "no-fee agreement" mean?

How do you do your measurement?

How do you do your bidding?

Do you do creative?

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